Yearly Archives: 2017

How to Lose a Customer Like a Pro

What's the easiest way to lose a customer? Making a sale is easy, right? Anyone can run a great marketing campaign and sell…
Continue reading

Selling to a Customer’s Needs – Specs vs Relevance

How many times have you walked into a store to buy a product and walked out with a much higher end product than…
Continue reading

Emojis for Business? It’s Smarter Than You Think

We live in a time where “Boaty McBoatface” becomes the popular choice in the naming of a $300 million dollar scientific research vessel,…
Continue reading

ICYMI Millennial-Speak

Are you feeling like you need a slang translator? Here’s a quick, down and dirty guide to millennial slang words.
Continue reading

10 SEO Basics Every Marketer Should Know

SEO, what gives? Search Engine Optimization. It’s everywhere in content marketing. Every site and book tells you how important SEO is for your…
Continue reading

What Do I Look for in an Email Autoresponder?

So you’ve heard this buzzword about email autoresponders. A quick search will yield half a million responses to free autoresponder programs, but why…
Continue reading